Profile Ihsan Utama

 

Areas of expertise

  • Market Research
  • Marketing Strategy
  • Branding & Marketing Communication
  • New Product Development

 

Research interests

Marketing Research, Consumer Behavior, Brand Research, Marketing Communication Strategy, New Product Development and Pricing Strategy, Channel Distribution Strategy, Market Mapping, Entepreneurship and Small and Medium Enterprises(SMEs) Development  in Indonesia and Southeast Asia

Biography

Ihsan Utama Currently is Marketing Manager of downstream oil company, subsidiary of state owned enterprise. Former he was strategic marketing manager on Business Insight Planning Department of the market leader company in the integrated aquaculture industry. He has experience as business analyst in the leading marketing consulting firm which he were holding various research and consultation project. He were also has experience as project management in the research institution for economic and social

He studied at Faculty Economics University of Indonesia for Master of Science Marketing. He has 10 years experiences as business practices on the oil and logistics, aquaculture and consumer goods industry. Otherwise, he has experience in education sectors and develop executive learning centre.

Teaching and research supervision positions in several universities such as University of Indonesia, The State Islamic University, University of Trisula (d/h STEKPI), and STIKOM.

He has Experience Consultant for commercial electricity national company, telecommunication and fast moving consumer goods industry. He also has experience research on branding, new product development, customer satisfaction and loyalty and market competitive projects.

 

Publications

  • Brand Perception of International Class in Jakarta, Research Center UIN Jakarta, 2011
  • Perception and understanding of  Islamic University on Concept of World Class University, Rresearch Center UIN Jakarta, 2009
  • The Impact of Customer Satisfaction to The Brand Trust, Brand Loyalty and Brand Equity, Markplus News, Jakarta, 2006